Summary: Nudge theory, also called choice architecture, seeks to positively influence behaviors and decision-making without enforcing mandates or constraints. This article explores how HR professionals can utilize Nudge theory to promote positive cultural change, foster collaboration and improve productivity within organizations. By incorporating Nudge theory principles, HR can create supportive and productive work environments that align with employee wellbeing and career growth. To ensure positive outcomes, implementation must prioritize transparency, ethical considerations, and diligent evaluation.
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