Summary: Real-time data, combined with machine learning can offer transformative opportunities for businesses to enhance predictions of consumer behaviors, promote work efficiency and offer personalized experiences for customers. The article emphasizes the importance of investing in the early adoption of machine learning and streaming data in business models to make the most use of this rapidly growing industry. With the abundance of data available nowadays, businesses who most quickly embrace these technologies will be ahead of the curve to reap the benefits early on.
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