Summary: As the corporate wellness market expands, employee wellbeing has become more important than ever. However, many companies risk falling into "wellbeing washing" -promoting care without genuine action. This article outlines how businesses can avoid this trap and deliver on their promises to build a healthy, engaged workforce. True commitment means offering personalized wellbeing programs, fostering a supportive culture led by senior leaders, and maintaining clear, consistent communication that shows employees they are valued. Companies that authentically support their teams will not only improve retention and productivity but also prepare for the future as the workforce increasingly prioritizes mental health support.
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